INFLUENCE OF OPINION LEADERS IN THE DEVELOPMENT
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Background of the study
In the post-second World War years, development co-operation was based on transfer of technologies to developing countries. According to the model of social labour division in western cultures, technical knowledge transferred by extension services and utilized by farms (Roth, 2001). The introduction of western technology to non-western farmers was intended to increase production capacity and improve the market position of agriculture. According to Israel and Wilson (2006), developing an understanding of extension sources and channels used by clients to obtain information is a pre-requisite for efficient educational programming because messages that go unheard or unseen cannot lead to change. Though early extension effort based on direct communication with clients, changes in society and technology have resulted in programmes using diverse array of communication channels to reach clients, both directly and through surrogates. Many clients, especially other people continue to rely on more traditional channels for agricultural information while using newer technologies as a complement (Howell and Hebron, 2004, Vergot et al, 2005, Boz and Ozca, 2010). In a very concise way, development communication is application of the process. In other words, development communication is the use of the principle and practice to exchange ideas in order to fulfill development objectives. It calls for a point where we should stop thinking for the people in a patron –client form but should start thinking with them to meet 2 with their needs and wants to succeed (Nwosu, 1990). Development communication as a concept dates to the 1950s. However, the attempt did not stop there; several research efforts have been put in place in order to authenticate the application of the concept of development communication. It is, therefore, considered a wise option in the pursuit of national development, as against the centralized media system where only the interests of the urban minority are taken care of (Okenwa, 1997). In this dispensation, opinion leadership as it concerns the rural setting in the realization of the concept of development communication become not only important, but also very necessary. This is because, the rural dwellers thrive in an environment of interpersonal form of communication, opinion leaders assume priority and importance. In this respect, village and community opinion leaders serve as the linkage between their people and those that package development communication information and messages. Communication in this regards, includes those situation in which a source transmits a message to a receiver with conscious intent to affect the latter’s behaviour. It is a vital part of personal life and also important in different fields such as business, education, agriculture, rural development and other situations where people encounter each other. Unlike message sending, communication requires response of others. There must be sharing of meaning for effective communication to take place (Baron, 2002). According to Ekumankama and Nwankwo (2002), the poor exposure of farmers to appropriate agriculture information is one of the major reasons for low yield recorded by many Nigerian farmers. This has been of great concern to agricultural communicators and policy makers in the country over years. This study therefore sought to ascertain the role of 3 opinion leaders in the development of arable crop farming in Odekpe in Ogbaru Local Government Area of Anambra State, Nigeria.
Related Project Materials
INFLUENCE OF MASS MEDIA CAMPAIGN ON THE MENACE OF CORRUPTION IN NIGERIA
ABSTRACT
Corruption has deep root in Nigeria society from the family to the government quarters with effect been the une...
AUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET
Background of the Study
The Internet continues to evolve into a major news source. The...
EVALUATION OF EFFECT OF WATER BORNE DISEASES AMONG PRIMARY SCHOOL CHILDREN IN ZIDANGA DISTRICT OF NINGI LGA OF BAUCHI STATE
Background of the study
Water is essential to human life, agriculture and animal husbandry, and modern...
ORGANIZATIONAL CLIMATE AND TEACHING EFFECTIVENESS IN PUBLIC SECONDARY SCHOOLS
ABSTRACT
The study investigated the relationship between organisational climate and teaching effectiveness in public sec...
OIL PRICE INSTABILITY AND INDUSTRIAL SECTOR OUTPUT IN NIGERIA
ABSTRACT
This paper analyses oil prics stability and industrial sector output in Nigeria. Results show that the impact&n...
PERCEPTION OF SENIOR SECONDARY SCHOOL STUDENTS ON CIVIC EDUCATION AS A TOOL FOR PROMOTING ENTREPRENEURSHIP SKILLS
Background to the Study
One of the objectives of any government over the world is provision of quality education to its...
GEOPHYSICAL INVESTIGATION FOR HYDROCARBON POTENTIAL OVER PART OF UPPER BENUE TROUGH (ADAMAWA BASIN) NORTHEAST, NIGERIA USING AEROMAGNETIC DATA
ABSTRACT This study present the results of the analysis and interpretation of aeromagnetic data over part of Adamawa trough with the aim of investi...
THE IMPACT OF GLOBALIZATION ON INDUSTRIAL GROWTH OF NIGERIA (1985-2011)
BACKGROUND OF THE STUDY
Globalization is a system that confers benefits and posses challenges and risks to countries across the globe and...
AN INVESTIGATION OF MASS FAILURE IN FUTURE IN FURTHER MATHEMATICS AND PERFORMANCE IN PHYSICS IN SECONDARY SCHOOLS IN NIGERIA
Background to the Study
Mass failure in a course happens when a substantial percentage (about 70%) of s...
PROBLEMS OF MANPOWER TRAINING AND DEVELOPMENT IN MANUFACTURING INDUSTRIES (A Case Study Of Anammco)
BACKGROUND OF THE STUDY
Word wide, manufacturing industries have grown tremendously in the last decade....
